JEB Group Commits to the Science Based Targets Initiative (SBTi) to Accelerate Climate Action
09 Jun 2025
Hong Kong, 10 June 2025 — JEB Group is proud to announce its formal commitment to the Science Based Targets initiative (SBTi), a globally recognised framework that enables companies to set ambitious, science-based emissions reduction targets aligned with the goals of the Paris Agreement. By joining the SBTi, JEB Group is taking a decisive step to contribute to limiting global warming to 1.5°C and advancing the transition to a net-zero economy by 2050 at the latest.
Why SBTi Matters
The Science Based Targets initiative is recognized globally as the gold standard for corporate climate action. By committing to SBTi, JEB Group demonstrates that our emissions reduction targets are not only ambitious but also grounded in the latest climate science. This ensures that our efforts directly support the urgent global goal of achieving net zero emissions by 2050, helping to safeguard the planet for future generations.
SBTi’s rigorous validation process provides transparency and accountability, reinforcing our dedication to integrity in reporting and decision-making. Our approved targets reflect a clear, measurable pathway to reduce our carbon footprint in the near term and achieve net zero emissions in the long term.
Integrating SBTi into Our Sustainability Journey
JEB Group’s sustainability journey has reinforced the importance of measurement as the foundation for meaningful action. By prioritizing data-driven insights, we have gained clarity on our environmental impact, enabling us to set ambitious yet achievable targets. Throughout this journey, we remain steadfast in upholding our core values of integrity and transparency in both reporting and decision-making.
Our products and services are designed to meet real industry demands while evolving through our commitment to sustainability. Our R&D and procurement teams are at the forefront of innovation, developing high-performance alternatives that not only comply with industry standards but also generate lasting positive environmental impact. A recent example is our bamboo-based alternatives, which significantly reduce carbon footprint compared to traditional hardwoods — without compromising on performance or design.
Through this initiative, JEB Group will develop and submit science-based targets covering its scope 1, 2, and 3 emissions, ensuring measurable progress towards deep decarbonisation. The company will also benefit from the SBTi’s technical assistance, independent target validation, and alignment with best practices in emissions reduction and net-zero standards.
“Our commitment to SBTi represents more than a pledge — it’s a tangible step in redefining how sustainability is embedded into every layer of our business operations and value chain,” said Sam Beere, COO of JEB Group. “ We recognise the urgency of the climate crisis and are determined to deliver transparent and credible progress.“
Looking Forward…
JEB Group joins over 10,000 companies worldwide that have committed to or set Science-Based Targets validated by the SBTi, reinforcing the business community’s critical role in addressing the climate crisis and fostering a sustainable future.
For more information about JEB Group’s climate commitments and sustainability initiatives, please visit https://jebgroup.com/designer-library/?search-designer-library=report.