Angela Cuellar - JEB Group Head of Marketing (Hong Kong)
As the Head of Marketing at JEB, Angela oversees all global marketing and communications for all divisions including Partitions, Furniture Solutions, and Custom Projects. She leads the marketing team to ensure all activities fulfils the marketing strategy and prospect. Over the past few years at JEB, Angela has led the rebranding project, repositioning JEB’s motives, vision, and voice. She has also organized numerous successful JEB workshops, events, luncheons, educational activities, and parties that contributed to positioning JEB as one of the top leaders in the industry.
Angela grew up and studied industrial design in Colombia. Upon completion of her studies, she started up her own graphic design studio where she worked as a consultant in retail design, branding, market positioning, and design management. Through years of working within the design sector, Angela has developed a deep appreciation for the characteristics of design and brand marketing.
Prior to joining JEB, she was a Brand Manager for a multinational hotel operator in Colombia. After relocating to Hong Kong in 2013, she joined an international energy efficiency company and was responsible for recreating the brand’s marketing strategies for different countries.
Angela is a design lover that is detailed oriented and very passionate about her work. She is an enthusiast about travel, wellbeing and loves trying new experiences and learning new skill sets. She likes to keep an open mind and explore alternative solutions for various challenges. Her key to success is to be people-oriented and to bring out the full potential of each other. She believes it is essential in building a team that can collaborate effectively through support and encouragement to think outside the box.
“It's impressive to see how much JEB has grown the last couple of years,” Angela expressed. She is looking forward to continuing to build brand awareness, to be experimental on marketing campaigns and to promote JEB in new segments and markets.