Sam Beere - JEB Group General Manager (Hong Kong)


Sam Beere - JEB Group General Manager (Hong Kong)

As the General Manager at JEB Group, Sam manages the sales team, implementing effective strategies to optimize sales and achieve company targets. He trains and supports the sales team to enhance their market perception and communication to develop long-lasting relationships with clients. 

Sam has obtained his degree in Business and Management at the University of Chichester in the United Kingdom. With over fourteen years of professional experience in the luxury furniture industry, Sam’s expertise spans across sales management, strategic planning, and implementation. He was previously the Sales Manager for Tom Howley Ltd, United Kingdom’s top bespoke kitchen brand. He was responsible in leading and managing a large team of designers and showroom managers from various backgrounds and experiences into consistent performers to reaching all sales targets.

Sam is a driven individual and an excellent communicator. He believes the key to success in business is never done by one person. It involves teamwork and the ability to work together toward a common goal. His goal at JEB is to develop a strategy that is both successful and scalable for the company and to generate new business opportunities.