Circular Thinking and Sustainability - Insights from Trends & Traditions in Copenhagen

Earlier this month, our team attended the Trends & Traditions event in Copenhagen, a fair that celebrates diversity and new trends from Scandinavian designs. One of the major highlights at the fair was a panel discussion on how to promote circular thinking and sustainability in furniture, design, and building sectors.

Trends & Traditions Copenhagen 2019

Image Courtesy: Trends & Traditions Copenhagen

Here are some of the main aspects covered during the discussion:

Circular Thinking 

Betina Simonsen, one of the panel experts mentions that the Danish companies are working towards the circular economy and optimizing their initiatives. She identifies the five ways of working with the circular economy:

1)    The value chain: identify suppliers that produce eco-friendly products

2)    Recycle materials to new materials: wood can be turned into new materials at the end of service life

3)    Extending products’ service life: establish a system where parts can be repaired

4)    Sharing products: produce products suitable for multiple uses and purposes

5)    Product as a service: offer options to lease furniture, motivate manufacturers to spend on quality materials for easier refurbishment 

Furniture Leasing

Steffen Max Høgh, CSR Director of Holmris B8 believes that furniture leasing is the future. It is a concept that can motivate manufacturers to invest time and resources in designing products that can be easily disassembled and refurbished. 

Certification for Circular Economy

There is a debate as to whether certification is necessary to help customers to identify the circular efforts of businesses. The panel agrees that a label or certification is essential. However, it is difficult to create a single certification that can address all aspects, such as how to identify products as shared products or has been made from waste materials. It is vital for brands and businesses to share stories about their efforts on sustainability and circular efforts. 

The discussion is concluded with the business opportunity in circular thinking and working with the17 Sustainable Development Goals. The panel acknowledges that the younger generation demands companies to take immediate action and responsibility. Businesses that are not makingtransitions to circular productions will suffer in the long run.

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