Over 140 guests from Australia’s architectural and design talent gathered at JEB’s Sydney showroom for their partnership launch celebration with furniture designer REDDIE last Friday, 3rd November.
Located in Surry Hills near the heart of the Sydney CBD, the JEB and REDDIE teams and interior designers and architects from across the country helped transform the showroom into their biggest night yet, to showcase their newest partner’s product portfolio, blending the lines between commercial and residential.
Even the night’s games were designed to challenge the creative skills of designers & architects alike; in a Pictionary-style sketch-off, guests competed in drawing their favourite Sydney landmark, with the winners – Elizabeth Kirkland from Intermain and Francisco Lopez Bosch from Bates Smart - progressing to a final round of fierce competition, tasked to draw their own company logo, blindfolded, in the hope of being the lucky one to take home a REDDIE laptop table.
As part of JEB’s commitment to social responsibility and giving back to the community, the variety of drinks on the night were provided by Sparkke, a local beverage company dedicated to social-activism. Guests could choose to drink a cider to support sexual consent awareness, or sip on bubbles promoting marriage equality, with proceeds from each drink going towards the related causes and charities.
With the laid-back atmosphere and DJ rocking the house down, guests had a great time letting their hair down dancing and enjoying the jelly-shots and freebies sponsored by REDDIE.
JEB is proud to the great result delivered in introducing REDDIE to the Australian market with a bang!
REDDIE is a premium manufacturer of ethically-sourced, handmade furniture. They pride themselves on their minimalist approach to office aesthetics, dedication to the best quality and customisation of their ranges.
Each product is hand-crafted by their in-house master craftsmen in Indonesia, using traditional Danish woodworking techniques and locally-sourced teak. Products can be customised in an almost endless number of ways, and offerings range from tables and chairs to storage units. Contact us to find out more.