Marketing Manager

Job Requirements

•  Follow the Global Marketing Strategy to plan to develop and locally drive relevant marketing & PR plans and campaigns across Hong Kong  with view to expanding brand awareness and generating leads
• Oversee and manage the implementation and execution of the marketing plan in agreement with Head of Marketing and GM
• Establish and maintain a consistent corporate image/brand throughout all product lines, promotional materials and events.
• Coordinate and manage with Head of Marketing on the entire marketing spectrum for Hong kong , including the company’s local content channels, digital, community engagement, advertising new product launch, events and exhibitions.
• Ensure relevant content, copy quality and consistency throughout all material and channels
• Responsible for achieving the marketing objectives for designated products and brands within Hong Kong
• Continually review changes to the local market, consumer trends and the activities of competitors, adjusting the marketing plan if necessary. Report trends and updates to Head of Marketing
• Adapt tools and materials to enable the local sales team to function effectively
• Coordinate with HK on regular training for marketing materials & insight stories.
• Communicate with internal teams in Hong Kong to understand the market, BU need and how to  proactively market and support them
• Work with Head Office marketing and GM to manage the local marketing budget and report back in quarterly reports
• Manage and measure marketing campaign costs and ROI
• Plan and coordinate local, multiple yearly in house events combined with marketing campaigns & exhibitions as needed
• Negotiate, liaise and manage local media agencies and consultants and secure agreements on the production of promotional materials and content creation.
• Monitor competitor products, services and marketing activities.
• Maintain and manage ( with Digital and Ecomm Executive)  the local website and content for Hong Kong
• Coordinate local photoshoots and videos as needed
• Handle and manage PR and media enquiries to ensure maximum brand and industry exposure
• Work with Head of Marketing  on internal marketing strategies that align with the brand vision
• Handle any ad-hoc projects.